As per the report of World Health organization (WHO) 2014, 53% of all deaths in India were due to Non Communicable Diseases (NCD). According to the International Diabetes Federation (IDF) India is home to 69 million diabetics, 2nd in the world after China and this number is expected to cross 100 million by 2030 which is a serious alarm. Co morbidities like hypertension increases risk of Complications like heart and kidney diseases and not only affect individuals in their most productive years of life but its treatment can cost a huge catastrophic amount to the families.
Our Foundation And MCGM Together Have Joined Hands To Promote Better Health And Lifestyle To Reduce The Risks Related To Hypertension And Diabetes Two Of The Best Talents In The Film Industry Were Roped In By Our Foundation To Collaborate For A Film That Will Educate About The Risks Posed By Hypertension And Diabetes. This Film Features One Of The Fittest Superstars Of Hindi Film Industry, Who’s Discipline Is Exemplary, Actor, Producer Shri. Akshay Kumar And The Film Is Directed By Applauded Director Shri. Rajkumar Hirani.
In This Film, Akshay Kumar Is Seen Motivating Citizens To Adopt Healthy Eating Habits, Exercise And Regular Check- Ups. A Website By The Name Www.Jaanbachaao.In Has Been Launched Which Contains All The Relevant Info Pertaining To Ncds (Non Communicable Diseases) And Its Prevention.
Khiladi in action
Akshay Kumar in the campaign video.Who better than the most fittest actors in bollywood to promote the campaign